What we offer
Experience you can actually use
Wareware has spent a combined decades in endurance athletics — at the track, on the road, in the sea, and behind the scenes at some of the sport’s biggest events. We make that experience available to race directors, brands, federations, and event organizers who need a genuine insider perspective, not a generalist’s guess.
Overseen by Mika Tokairin, our consulting work helps international brands understand the idiosyncrasies of the Japanese market and form the relationships necessary to make a successful entry. We also go the other direction, helping Japanese brands increase their visibility within the international market. More than just making introductions, we make use of our cross-cultural experience to help parties on both sides of the ocean understand what the other is really saying.
From our global championship circuits, our connections span continents. We can open doors, create From our years of work around the globe, our connections span continents. We can open doors, create introductions, and bridge the gap between organizations and the athletes or events they’re trying to reach. The organizations and individuals who come to us aren’t looking for generic advice. They need a partner with real experience on the ground., and bridge the gap between organizations and the athletes or events they're trying to reach.
Wareware works with race directors, brands, federations, and organizations operating at a serious level in endurance athletics. Whether you need help with athlete recruitment, event strategy, or understanding how competition works across borders and cultures, we bring the kind of firsthand knowledge that only comes from decades inside the sport.
Who we work with
Past and current clients
Ageo City Half Marathon・ASICS・Barcelona Marathon・Cerrotore・Karhu・Launceston Running Festival・Los Angeles Marathon・Marathon Guru・Maurten・New York Road Runners・Nike・Nomio・Ocean Navi・On・Ortuseight・PUMA・Race Roster・Rbies・Runners Wellness・SA1NT・Science in Sport・Seed・Shonan International Marathon・Tokyo Marathon Foundation・Venice Marathon・Yogibo Athletics Challenge
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